TV OR NOT TV
TV or not TV was a campaign to persuade people to watch less TV, a student project presented to the RSA (Royal Society of Arts) Awards in collaboration with Daniele Latini in 2002. The project tried to reach the public’s mind with a sensible and simple campaign by using the ‘enemy’s weapons’, understanding the symptom as an addiction and researching for a vaccination rather than for a pain killer. The campaign consisted on a kit containing: a) A universal 21″ TV covering set to be placed over the TV (available in 15 different collectable designs). b) A useful guide to help individuals find their symptoms and plan their actions. c) A set of stickers to promote the campaign.